Collection: CREED

The House of Creed is one of the world’s oldest yet most modern fragrance houses, spanning seven generations from father to son for over 250 years. As the only fragrance house to rely on an ancient infusion technique to capture the raw and rare materials of each perfume and cologne, Creed has created a legacy of unrivaled scents, both commissioned and worn by kings, queens and discerning Creed devotees throughout history.  Based out of Paris today, each scent is weighed, mixed, macerated and filtered all by hand in the highest tradition of the House's founder, James Creed. Today, Sixth Generation and Master Perfumer Olivier Creed and his son, Erwin Creed, carry on the craft from their Parisian laboratory continuing the art of Creed's perfume making—a timeless, yet modern take on history, bottled.

Questions and Answers

What makes So Avant Garde different from other fragrance retailers?

So Avant Garde provides a curated, global selection of niche and luxury fragrances, chosen for their artistry, originality, and storytelling. They emphasize a personalized experience, helping both newcomers and seasoned aficionados discover scents that truly resonate with their personality, style, and mood.

Where do your products come from? Are they authentic?

All products are 100% authentic, sourced directly from official brand distributors. So Avant Garde is part of The Fragrance Group, a highly reputable name in luxury distribution.

What is your return/exchange policy?

We offer returns and exchanges within 14 days for most items, as long as the fragrance remains unopened. Further details are available under our full Refund Policy.

Are there environmentally conscious initiatives tied to my purchase?

Yes! So Avant Garde has partnered with 4ocean, and for every order over $300, one pound of plastic is removed from oceans, rivers, and coastlines at no extra cost to you.